From Hockey to Construction Tech : How Two Female Founders are Disrupting the Job Site

In this conversation, Mayur Mistry hosts Alena Tuttle and Karly Heffernan, co-founders of Hardline, a construction tech startup. They discuss their unique career paths, the challenges of entering the construction industry, and the inception of Hardline. The founders share insights on fundraising, customer acquisition, and the importance of community support. They also delve into the functionality of Hardline, emphasizing its role in streamlining communication and data entry in construction projects. The conversation concludes with rapid-fire questions, showcasing their personalities and aspirations. takeaways Alena transitioned from finance to tech and then to construction. The complexity of the construction industry is often underestimated. Hardline was born from a need to solve communication issues in construction. Fundraising as female founders presents unique challenges. Hardline is designed for those who spend significant time on manual data entry. Customer acquisition in const