How Kestrel Labs Is Automating Building Code Compliance: Marian Pulford
Marian Pulford15 min
Marian Pulford, Co-founder & CEO of Kestrel Labs, shares her journey from art and real estate to pioneering AI-driven building compliance software. Discover how her innovative approach is transforming the architecture industry by making building regulations more accessible and efficient.
What this episode covers
- The origin story of Kestrel Labs and the idea behind it
- How AI and data standardization improve building permitting
- The importance of deterministic systems in architecture tech
- Challenges and lessons learned as a first-time founder
- Industry trust and risk aversion in adopting new technology
Chapters
- 00:00Introduction to Marian Pulford and Kestrel Labs
- 00:24Marian's career highlights and background
- 01:50The early days and inspiration behind Kestrel
- 02:07Tinkering and validating the prototype
- 05:17Key moments and milestones for Kestrel
- 06:07How the product works and onboarding process
- 08:20Aha moments and standardizing regulations
- 09:17Lessons learned as a first-time founder
- 11:08Industry challenges and trust in AI
- 13:47Go-to-market lessons and early adopters
- 15:13How listeners can support Kestrel Labs
- 16:14Personal insights and rapid fire questions
- 17:32Final thoughts and industry advice
Related episodes
Building in the built environment?
AEC Growth helps architecture, engineering, and construction firms turn marketing, proposals, and outreach into a pipeline that keeps moving. Same playbook that produced this show.