Why AnkerDB Is Betting on Data to Fix AEC’s 171-Tools Problem?
In this conversation, Håvard Vasshaug Founder & CEO of AnkerDB, Founder of Reope, and Founder of Bad Monkeys shares his journey from being an engineer to becoming one of the most influential figures in the AEC tech space. He reflects on the evolution of computational design, startup struggles, personal branding, and sales strategies. Håvard highlights the importance of authenticity, timing, and company culture while offering insights into surviving and thriving in a fast-changing industry. Takeaways: Håvard’s journey began with a passion for building and technology. Transitioned from engineer to tech entrepreneur and community builder. BIM and computational design transformed the AEC landscape. Startups face unique adoption and competition challenges. Sales in AEC tech require personal engagement and timing. Cold calling remains a powerful, underrated strategy. Personal branding is a growth lever for thought leadership. Strong company culture thrives on balancing freedom and responsi
Chapters
- 00:00— Intro to Håvard Vasshaug’s Journey
- 01:30— From Engineering to Tech: The Snowhatta Experience
- 04:06— Evolution of Computational Design & Predictions
- 06:09— Survival of the Fittest: Plugins & Startups in AEC
- 08:25— The AEC Tech Mafia: Influential Figures & Networks
- 10:05— Balancing Multiple Companies: Secrets to Success
- 13:13— Go-to-Market Strategies in AEC: Challenges & Insights
- 18:36— Sales Techniques: Cold Calling & Outbound Strategies
- 22:36— Hiring Practices: Finding the Right Talent
- 26:17— Branding: Personal & Company Strategies
- 29:59— Company Culture: Freedom, Responsibility & Performance
- 33:19— Rapid Fire Round: Insights & Reflections
Related episodes
Building in the built environment?
AEC Growth helps architecture, engineering, and construction firms turn marketing, proposals, and outreach into a pipeline that keeps moving. Same playbook that produced this show.