Why Construction Procurement Is Broken — And How StructShare Fixes It?

In this conversation, Or Lakritz, CEO and Co-founder of StructShare, shares his journey from Israel to the forefront of construction technology. He opens up about the challenges of building a startup in one of the most complex and slow-moving industries, and how resilience, strategic thinking, and deep customer understanding helped him navigate those obstacles. Or discusses the importance of building an MVP tailored to real industry pain points, hiring talent that thrives in startup environments, and adjusting sales strategies for a traditionally offline sector. He also offers practical insights into early fundraising and preparing for acquisition—highlighting both the tough lessons and unique opportunities in construction tech. Takeaways Or Lakritz's path began in Israel, evolving from military service into tech entrepreneurship. The lack of standard practices in construction made it difficult to design scalable solutions. MVP development required isolating procurement and supply ch