Inside Hilti Ventures’ Construction Tech Investment Strategy — Antonia Soler, Hilti Ventures
24 min
In this insightful interview, Antonia Soler, VP of Marketing at Fieldwire and head of Hilti Ventures, shares her career journey from engineering to venture capital, her approach to innovation in construction tech, and advice for startups entering the industry. Discover how her diverse experiences and strategic insights can guide construction startups from prototype to product-market fit.
What this episode covers
- Career highlights and transition from engineering to venture capital
- Strategies for construction tech startups to reach product-market fit
- Importance of industry understanding and customer engagement
- Building a diverse and experienced sales and marketing team
- Networking, conferences, and global expansion in construction tech
- Supporting women in construction and industry diversity
Chapters
- 00:00Antonia Soler's Career Journey
- 02:43Navigating Opportunities and Challenges
- 05:11The Dynamics of a Week in Marketing
- 07:31Investment Strategies in Construction Tech
- 10:07Sales and Marketing in Construction Tech
- 12:36Masterclass in Startup Growth
- 14:48Common Pitfalls for Construction Startups
- 17:08Women in Construction Tech Initiative
- 19:43Global Networking and Community Building
- 21:44Future Initiatives in Construction
- 24:18Closing Thoughts and Encouragement
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