Inside Protiv: Building a People-First Construction Platform

In this conversation, Michael Fortenberry, CEO and co-founder of Protiv, shares his journey from a construction background to launching a tech solution tailored for the industry. He emphasizes the power of mentorship, the impact of a strong company culture, and the urgent need for innovation to tackle labor shortages and improve efficiency. Michael dives into the challenges of market research in construction, the emerging role of robotics, and why empowering employees and maintaining daily accountability can transform project outcomes. Takeaways Michael’s roots in construction were shaped by his father’s influence. Mentorship is key to unlocking growth and leadership. A thriving company culture drives innovation and retention. Protiv was born to fix broken workflows in construction management. Good market research = knowing what field teams actually need. AI and robotics are redefining the future of construction. Solving the labor shortage requires both tech and people-first thinking